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Digital Marketing

Digital Marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of strategies and tactics designed to reach potential customers online and convert them into leads or salesdigital marketing is the practice of promoting products or services with the help of digital devices and technology.

In simple words, digital marketing is any form of marketing that occurs online with the help of mobile, laptop, internet, etc. In addition to digital signage and technology that may not be connected to the internet. It can range from anything as complex as automated email marketing initiatives all the way down to the content choices on your website’s blog.

Now, you know what is digital marketing, so let’s proceed and know the types of digital marketing.

Types of Digital Marketing

If you have a computer or a smartphone, as many of us do, you’ve experienced digital marketing. It could be an email in your inbox, a search result when using Google, an ad on Facebook, a text message sent to your phone, or a post by an influencer on Instagram. As you can see, internet marketing is an expansive field with many areas of specialization. The core forms of digital marketing, however, are:

Search Engine Optimization (SEO): SEO consists of carefully structuring and optimizing your website’s pages to achieve the best position possible on search engine result pages (SERPs) when internet users perform a search on an engine like Google that’s related to your business.

Web Design:Web designing is the process of planning, conceptualizing, and implementing the plan for designing a website in a way that is functional and offers a good user experience. User Experience is central to the web designing process.

Search Engine Marketing (SEM):Search engine marketing (SEM) is a method of promotion and advertising to help companies' content rank higher among search engine traffic. Like search engine optimization (SEO), search engine marketing helps companies improve the way content is ranked by search engines.

Social Media Marketing: Social Media Marketing is a practice that increases brand awareness, and helps brands achieve their marketing objectives. A wide range of content buckets are available for social media marketing like videos, memes, static posts, trending posts, testimonials, stories, reels, etc.. If you perform SMM properly, there is a high chance that your conversion rates will increase, you will be able to build a good top-funnel traffic, and your paid marketing cost will go down. Other types of digital marketing include marketing automation, design, apps, and SMS, web analytics and growth hacking.

Email Marketing:Any marketing that occurs through email is known as email marketing, and it’s not just for newsletters and coupons. All marketing-related interaction over email fits into this category.

Content Marketing:Every effort to market through online content is considered content marketing (and often employs SEO, paid search, and paid social advertising). For example, all these content types (and more) are grouped under the content marketing category
1.Blog posts
2.Infographics
3.Videos
4.ebooks
5.White papers

Affiliate Marketing:Affiliate Marketing is a type of digital marketing in which companies reach out to third party websites to advertise their products and services. These are also known as referrals. The target audience of the affiliate website becomes important in this aspect of digital marketing. Some of the ways that affiliates are incentivized are based on:
1.Registrations
2.Email sign-ups
3.Sales and
4.Subscriptions

Mobile Marketing:Mobile Marketing is a type of digital marketing focused on reaching the target audience via mobile devices. We all are excessive users of mobile devices and there is a good chance of tapping on to their attention by following simple marketing strategies. Push notifications, emailers, social media posts, MMS, SMS, newsletters are a part of Mobile Marketing.

Video Production:Video production is one of the best methods to interact and engage with your brand’s audience. The best marketing campaigns rely on compelling video content to impact specific target demographics through several different mediums such as websites or social media.

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